Logo printing on mugs, thermal mugs, bags or other promotional products is an effective way to strengthen the company's brand recognition. However, very often during the printing preparation stage, questions arise – in what format should the logo be submitted, what quality is sufficient and how to avoid mistakes.
In this article, we explain how to correctly prepare a logo for printing to achieve quality results without unnecessary delays.
Why is logo preparation so important?
The quality of printing largely depends on how the logo is submitted. An incorrect format or low resolution may:
- may reduce print quality,
- to restrict colour accuracy,
- extend lead time,
- create additional costs.
A correctly prepared logo allows for precise reproduction of the design on any printed item.
The best logo print format – vector
Recommended formats:
- AI (Adobe Illustrator)
- PDF (vector format)
- SVG
The advantage of a vector logo is that it can:
- increase or decrease without loss of quality,
- adapted for different printing methods,
- processed precisely for printing.
If the logo is in vector format, the printing will always be of higher quality.
Are JPG or PNG files suitable?
Yes, but with conditions.
Acceptable cases:
- high resolution (preferably at least 300 dpi),
- clear contours,
- without bleed or compression artefacts.
Restrictions:
- it is not possible to precisely change the size,
- more difficult to ensure sharp printing,
- Some printing methods may not be suitable.
PNG with transparent background is better than JPG, but still not an ideal solution.
Colours and their preparation
To ensure precise printing:
- it is advisable to specify Pantone colours if used,
- please note that the colours displayed on screen may differ slightly from the printed result,
- for dark materials, colour adjustment may be required.
We always agree on the colour solution before production.
Logo size and position
Usually logo:
- is centred or placed in a visible position,
- customised for the specific item (mug, bag, thermal mug etc.).
If there is no clear vision:
- our team will prepare a design artwork,
- the client confirms it before production begins.
The most common mistakes to avoid
- logo submitted as a screenshot
- logo from Word or PowerPoint document
- too low resolution
- incorrectly replaced fonts
In such cases, additional processing is required, which may affect lead times.
What to do if there is no vector logo?
If the company does not have a vector file:
- logo redrawing (vectorisation) possible,
- depending on complexity it may be a paid service,
- we always inform you of the available options before starting work.
Contact us and we will help you find the best solution.
In conclusion
Properly prepared logo:
- speeds up order processing,
- provides high-quality printing,
- helps avoid unnecessary corrections.
If you are planning to print items with a company logo, we recommend preparing the logo in vector format or contacting us to select the most suitable solution together.
Logo files and printing queries can be sent to: [email protected]